PCSSO is a first-of-its-kind forecasting platform that guarantees the accuracy of forecasts up to 4 years ahead of the curve by isolating Trendsetters who are proven to activate early.
Read all about our forecasting here.
Our patented Transversal Segmentation engine is able to replicate a focus group or panel on social – no bots, 15X faster and cheaper than focus group.
Read all about our segmentation engine here.
We show where to make investments that are guaranteed to succeed! Our Growth Potential Score measures how big a trend is going to become as it moves into Mainstream.
Contact us for the full studies.
In the process of revamping a product line and streamlining SKUs, a luxury brand sought to identify and fill any product gaps. We analyzed consumer preferences, tracked makeup looks, and pinpointed three critical product gaps, leading to the successful implementation of recommendations. Two years later, the new SKUs are thriving with excellent sales, serving as hero products featured in retail sales materials across various countries.
A beauty company planning a campaign leveraged our data to pinpoint a targeted set of brand-affiliated consumers, incorporating lifestyle, hobbies, and peer brands for enhanced targeting, resulting in A/B tested Ad Targeting parameters that achieved a remarkable 58% higher conversion rates compared to their typical targeting and outperformed all historic campaigns.
In preparation for a seasonal campaign, a beauty company utilized our insights to analyze customer segments, measure, and forecast makeup look trends, incorporating SEO language and top influencer engagement details, ultimately leveraging these insights to create a highly successful evergreen e-commerce landing page that maintained first-page Google results for over two years and achieved record-breaking sales during the campaign.
In a bid to expand into three new countries, a prominent hair dye and treatment brand sought insights into local hair preferences. Using our engine, we identified 10,000 salon-goers in each country and employed a proprietary visual search to track prevalent hair types, dye techniques, and colors, allowing the brand to strategically tailor its entry without relying on traditional focus groups or surveys.
A major beauty company's marketing team faced the challenge of planning for the next year and predicting changes in cosmetics trends in the UK. We stepped in by creating a market overview, identifying key consumer segments, and forecasting product usage. Our insights not only guided the company's marketing activities for the entire upcoming year but also reversed years of stagnation, leading to substantial growth for several brands.