When a leading strategic insights consultancy launched a comprehensive usage and attitudes study for a major global packaged goods brand, they faced an unprecedented challenge: manually analyzing tens of thousands of bathroom photos submitted by panel participants. Our AI-powered visual analytics platform transformed this visual data into strategic intelligence in record time.
The speed and depth of visual insights transformed our understanding of actual product usage. The customer immediately commissioned additional analysis.
The bathroom photos were collected from the panel and uploaded to our datacenter
Our computer vision pipeline detected and classified every visible product hours
Visual insights merged with survey responses for holistic consumer profiles
The research consultancy received enriched datasets revealing product preferences and usage patterns
Products identified across all images
Total processing time from ingestion to insights
Distinct brands identified in consumer environments
Reduction in analysis time versus manual methods
The automated analysis revealed critical insights that transformed the research study: