When a global luxury brand set out to modernize its product portfolio, the challenge was significant: understanding what consumers were truly missing across diverse markets. Traditional methods like surveys and focus groups were slow, costly, and often outdated by the time results reached product teams. Launching globally only amplified the risk—what resonated in one region could underperform in another.
Our Socail Visual Analytics solved this by turning millions of social images into actionable product intelligence, revealing unmet needs and emerging trends in real time. These insights guided faster, data-driven decisions that led to a confident launch and immediate commercial success.
The social visual analysis was instrumental in positioning our strategy with leadership. Having sophisticated new data to validate our direction was essential to de-risk the launch.
One of the SKUs became a leader within the global portfolio, outperforming long-established hero products and validating the new product strategy.
All newly introduced SKUs entered the top tier of their respective categories, demonstrating clear consumer demand and strong market-fit across regions.
Social Visual Insights informed every stage of the international launch—from product design to retail placement—ensuring consistent success across diverse markets.
AI visual intelligence reshaped product innovation and go-to-market strategy: